Ten years of paint, people and proof, under one new name.
Cornerhouse Impact Media is the media and marketing division of Cornerstone Impact Ventures, established in 2015. The name is new. The walls, the relationships and the field teams have been earning trust for a decade.
Why the corner house
In the township, the corner has always been the landmark.
The place of gathering. Where ideas and dreams are birthed. The anchor of every street's economy. And the corner house is its gateway: whoever holds it knows everybody on the street, and the street trusts them, because they represent it.
That is our name, and that is our job. We hold the corner for the street, and we open it for the brands the street welcomes. When you brand with Cornerhouse, you are not renting a wall. You are being introduced.
Established
Founded as a township media specialist: UHD murals, spaza branding and trade teams. Blue-chip clients, Simba, PepsiCo, Heineken, held for five-plus years.
Cornerhouse Marketing
The network consolidated into South Africa's largest dedicated township media asset, over 1,000 contracted touchpoints.
Cornerhouse Impact Media
Mass and unconventional media under CIV: township, taxi, airport, Wi-Fi, digital and trade. One partner, one P&L of proof.
Our model · Integrated mass-market GTM
Four rings, one loop. Read the market outside-in, win it inside-out.
01 · Channels & customers first
Start with the reality of ranks, routes, spazas and taverns. Category-based area and outlet selection, not boardroom assumptions.
02 · Communities before audiences
Kasi consumers are communities first. We map occasions, need states and influence street by street, then segment messaging by region.
03 · Brand made winnable in category
Occasion, pack, price and channel logic tunes the offer to kasi price points and trade margins, so the brand can actually win.
04 · One loop, measured at the till
Insight → strategy → presence → conversion → proof. Media, trade and digital run as one plan, every ring reports to sales.
About us
Built the blue-chip playbook. Now we bring it home.
Founder Katleho Mahloane spent 20+ years as a Commercial Executive and CMO across SABMiller, The Coca-Cola Company, Nestlé, Vodacom and FNB: leading Coca-Cola's Main Market trade and channel strategy, building Vodacom's postpaid base, and leading SME banking at FNB. Architect of the FNB App Academy, 250,000+ youth trained, advisor to the Thabo Mbeki Foundation and a member of the advisory CMO council. That strategy and commercial expertise steers our growth.
“Dedicated to fostering greater access and inclusion, bridging gaps for underserved communities and markets in a way that drives growth sustainably.”
PERSONAL MANTRA
The team
Behind them, our network of trained artists, 50+ zonal agents and the community partners whose walls, stores and taverns make up the network. Hired local, trained in house, employable across the industry.
And above all of us, we are led and guided by our Chairman, JC (Jesus Christ), who guides our steps.