FROM PRODUCTS TO PERFORMANCE

Products are what the market sees.
Capabilities are what make them work.

Behind every Cornerhouse product sits an integrated operating capability connecting strategy, creativity, media, commerce, experience and intelligence. Six capabilities. One growth system.

01 · Cornerhouse Strategy

Find where growth lives.

Market understanding, category thinking, route-to-market planning and geographic prioritisation, to identify where a brand should play and how it should win. The objective is not a media plan. It is a growth plan.

Mass-market strategyTownship market strategyRoute-to-market planningChannel strategyGeographic prioritisationOutlet segmentationCategory strategyShopper strategyLaunch planningDemand-generation planningTrade strategyZonal planning

02 · Cornerhouse Creative

Create for the corner.

Creative that works in a community environment cannot be resized from a conventional billboard. The context, viewing distance, architecture and culture are different. We design communication around the environment in which people will actually experience it.

Campaign concept developmentMass-market creative adaptationUHD airbrush painting design3D design & visualisationWall and building visualisationSpazaBrand™ designTransit creativePOSM designAnimationDigital contentProduction artworkSpecial builds

Inside Cornerhouse Creative

KasiCreative™, the 3D design studio. See it before we paint it.

Every site, store and vehicle is designed and visualised in 3D before production, so the client signs off the real thing, not a guess.

3D render of a SpazaBrand store takeover mockup
SpazaBrand™ store mockup
3D render of the Heineken Marcel's Tavern takeover
Tavern takeover render
Nivea airport bus fleet render on the apron with aircraft taking off
Transit fleet render
Kasi POSM kit snapper frame mockups
Kasi POSM kit mockups

03 · Cornerhouse Media

Be where life happens.

Walls, stores, taverns, taxis, airports, screens, Wi-Fi and creators, planned as one connected ecosystem instead of channels bought independently. Attention does not only live where traditional media plans look for it.

Media strategyMedia planningOwned township mediaUnconventional OOHTransit mediaAirport mediaDigital community mediaMedia integrationSite selectionNetwork planningCampaign deploymentMedia maintenance

04 · Cornerhouse Commerce

Turn attention into action.

Brand communication connected to the realities of informal and mass-market trade, because awareness without availability leaves money on the table. From route-to-market thinking to what happens at the shelf: seen, to wanted, to available, to bought.

Trade strategyRetail executionSpaza programmesMerchandisingPOSMProduct seedingSamplingAvailability programmesCategory managementPrice communicationPerfect-store executionField-force deployment

05 · Cornerhouse Experience

Make the brand part of the moment.

Experiences designed around the places, occasions and behaviours that already exist in communities. Rather than forcing people into a branded environment, we bring the brand naturally into theirs. Presence becomes participation.

Brand activationsSamplingCommunity experiencesTavern programmesShisanyama activationsRetail activationsSports-linked experiencesEvent programmesLocal sponsorshipsPromotional campaignsExperiential installationsCommunity engagement

06 · Cornerhouse Intelligence

See the market clearly.

Field knowledge, technology and campaign data connected through KasiApp, with KasiIntel™ turning what the field sees into insights brands can plan on. What happens on the ground should never be invisible in the boardroom.

KasiAppKasiIntel™ insightsSite intelligenceGeo-locationCampaign monitoringProof of presenceField reportingExecution trackingMarket insightAudience intelligenceCampaign dashboardsPerformance reportingTrade intelligence

The Cornerhouse system

STRATEGYCREATIVEMEDIACOMMERCEEXPERIENCEINTELLIGENCE

Strategy finds the opportunity.

Creative makes it impossible to ignore.

Media puts it where the market lives.

Commerce takes it to the point of purchase.

Experience turns audiences into participants.

Intelligence proves what happened.

The simplest version of our business

We find the corner. We brand the corner. We activate the corner. We sell through the corner. We measure the corner. And we leave it better than we found it.
Dark blue artwork of the Soweto towers and township skyline drawn in glowing wireframe lines
Unconventional media, with purpose.The mass market has an address. We are in its corner.
heita@cornerhousemedia.co.za www.cornerhousemedia.co.za Johannesburg, South Africa
@cornerhousemedia