PRODUCT 02 · KASIBRAND™1,151 STOREFRONTS, +1,200 IN CONTRACTING

UHD 3D SpazaBrand™.
Own the shop. Own the moment of choice.

The exterior becomes media. The interior becomes commerce. The store becomes a complete brand experience. High-definition airbrush painting across fascia, shutters, walls and counters, connected to category zones, refrigeration, merchandising and point of sale inside.

Brief a store programme
Kellogg's Modern Trading Store, a full red and yellow SpazaBrand exterior takeover
Flagship programme: the Kellogg's SpazaBrand™ store takeover. 100+ high-end store sites, award-winning.

The shopper journey

SpazaBrand™ goes beyond painting. It works the complete journey.

01

See

The brand owns the street view before the shopper reaches the door.

02

Recognise

Fascia, shutters and entrance carry the brand into the doorway.

03

Find

Category zones, shelves and fridges guide the hand to the product.

04

Understand

Price communication and POSM make the offer plain at the counter.

05

Buy

Availability, visibility and the right price meet at the moment of choice.

Kellogg's, end to end

One programme, street to shelf.

What we can brand

Every surface between the street and the till.

SpazaBrand™ connects media and merchandising in the same environment. It is not shop branding. It is street-to-shelf brand ownership.

Exterior walls
Fridges and coolers
Store fascia
Shelves and category bays
Shutters and entrances
Interior walls
Counters
Price and point of sale

From the network

Every category. Every corner.

NikNaks branded Kota tuck shop on a corner
NikNaks, Kota tuck shop
Shementho General Trading store in NikNaks yellow and magenta
Shementho General Trading
Zone 14 Spaza with Ricoffy artwork across the storefront
Zone 14 Spaza, Ricoffy
Teddy Tuckshop painted with Ricoffy 50 years artwork
Teddy Tuckshop, Ricoffy

1,151 storefronts, and the shelf inside every one of them.

heita@cornerhousemedia.co.za www.cornerhousemedia.co.za Johannesburg, South Africa
@cornerhousemedia