From the street to the store. From the commute to the occasion. From physical presence to digital engagement. Ten products, one ecosystem, designed around how South Africa's mass market moves, shops, connects and buys.
Products 01 and 02
01 · In-Taxi TV
Nineteen million South Africans ride a minibus taxi every day, and for 15 minutes each way there is nothing else to watch. Our HD screens sit in the passenger's line of sight, twice a day, in commute prime. No skipping, no scrolling, no mute button. Reported route by route: region, hour, age and gender.
HD screens, 8 provinces
impressions per month
daily screen time, 03:30 to 21:30
of impressions in commute prime
Your content above the driver, every ride
One screen, sixteen passengers, no skip button
The network riding a real commute
Scan-to-claim offers before the ride ends
Selling before the ride even begins
Prime time, twice a day
02 · Airport Bus Media
The only media that rides the runway. A 32-bus brandable fleet carries every boarding passenger at all three international gateways: O.R. Tambo, Cape Town and King Shaka. Airside and exclusive, where no other brand can follow. Full exterior wraps, branded interiors, a grab handle in every passenger's hand, and QR journeys into content, offers and bookings.
bus passengers per year
average dwell per impression
majority of passengers, top 20% of earners
of SA's top brands riding with our partner
Panels the full length of the cabin, NIVEA Summer
Grab handles with QR journeys, one per product line
13 minutes of dwell, literally in hand
One message, every hand on the bus
LSM 8 to 10, the audience banks want
SA's top brands have ridden this fleet since 2009
Products 05 to 10
05 · Tavern & Occasion Media
The strongest brand moments happen around a table, at the tavern, the shisanyama, the neighbourhood restaurant. Exterior painting, venue branding, activations and occasion-led experiences that place the brand naturally inside the moment.
06 · Brand Towers & Building Wraps
Prominent structures turned into brand landmarks that dominate a neighbourhood or commercial corridor. One landmark creates awareness. Connected to murals and SpazaBrand™ sites, a network creates dominance.
07 · KasiDigital™
KasiDigital™ is our connected layer: Kasi Wi-Fi zones, in-store screens and sponsored connectivity at community sites. Consumers see the campaign, connect, engage and move into a measurable digital journey: branded landing pages, promotions, content and competitions.
08 · KasiFluence™
Credible local creators and community voices, linked directly to physical media. A mural becomes content. A store becomes a location. A campaign happening in the street continues online.
09 · KasiApp
The intelligence layer behind the network. Site inventory, campaign allocation, field-team coordination, geo-tagged proof of presence and photographic reporting in one operating system, with KasiIntel™, our insights layer, turning field data into market intelligence. Do not just tell the client the campaign ran. Prove it.
10 · KasiPOS™ POSM & Merchandising
Advertising creates demand. The store still has to convert it. We design, produce, deploy and manage point-of-sale and merchandising programmes that make the product easy to see, easy to find and easy to buy.
