BRAND WITH PURPOSE

Media that lifts the corner it lives on.

Every site in our network is painted, maintained and surveyed by young people hired from the community it stands in. And a minimum of 10% of net profits funds the Esther Motsiri Foundation. For brands that is not charity on the side. It is why our sites do not get defaced, why landlords renew, and why communities welcome the campaigns we bring.

10%

OF NET PROFITS TO COMMUNITIES

01 / Media with Purpose

Harpic Hygiene for Her. Dignity you can build and brand.

Kaalfontein still relied on shared bucket toilets, and unsafe sanitation drove recurring infections for women and girls. With Harpic and the City of Joburg we built and branded secure, women-only facilities that broke that cycle. Then we finished the job at the shelf: our field teams activated every spaza in the area with merchandising, seeding and price-point discipline, so the demand the programme created was met with supply.

Women-only sanitation facility with Harpic Hygiene for Her branding and opening-day ribbon

Built, branded, launched

Women-only facilities, ribbon day in Kaalfontein

Broken toilet in a crumbling open brick enclosure, before the programme

Where it started

Shared, unsafe and open to the sky

Completed white facility with secure doors painted with the Hygiene for Her mark

The after

Secure, dedicated and branded with pride

Split image of a filthy broken toilet beside a spotless new one under the Hygiene for Her mark

The change, in one frame

Before and after, the same community

The Hygiene for Her facility standing lit at dusk

Standing after dark

Safety is the point, not the slogan

Resident washing her hands at the running-water basin inside the new facility

In daily use

Running water, safe and secure

-55%+

clinic visits for preventable infections

2-digit

sales growth across homes in the area

100%

of area spazas activated, merchandised and seeded

Scalable

a repeatable model, township by township

Reckitt, Harpic and the City of Johannesburg. Klipfontein View and Kaalfontein, 2022.

02 / The Foundation

The Esther Motsiri Foundation. Where 10% of net profits goes to work.

A share of every campaign budget becomes bursaries, school shoes and food for the elderly, deployed on the same streets our media lives on. Social entrepreneurship is our root, not a CSR line.

Learners unpacking boxes of new school shoes

Education

Bursaries and school shoe drives

Bursaries carried on 10+ wall campaigns, and school shoe drives so no child is kept from class by what they lack.

Food parcels and household goods stacked for distribution

Orphaned youth

Care for orphanages

Ongoing support for orphaned youth, including the Tembisa orphanage programme delivered with PepsiCo.

Community school wall freshly painted by Cornerhouse youth artists

The elderly

Old age homes and feeding schemes

Elderly support and feeding schemes on the streets we brand in, funded campaign by campaign.

Youth artist painting a community school wall — A community school wall in progress, painted by SETA-trained youth.

Skills that stay when the campaign ends.

Youth from the communities we brand in are hired and trained in our UHD airbrush and mural technique. A trade, not piece work. Every campaign leaves trained painters, surveyors and agents in the community, employable across the industry, and our artist teams now fulfil production for other agencies too.

The 2027 ambition

youth and interns employed, trained and supported through campaigns

R5m+

paid into partner households in two years

500+

sites with free Wi-Fi deployed by 2027

Build your brand. Lift a community. One campaign does both.

Brief a media-with-purpose campaign heita@cornerhousemedia.co.za