We put brands on the walls that 80% of South Africa walks past every day.
In the township, the corner is the landmark. The gathering place where ideas and dreams are born, the anchor of every street's economy. Own the corner house and you own the gateway: the street knows you, and trusts you, because you represent it.
01 / The Network
The largest dedicated township media asset in the country. Built on the ground, not in a boardroom.
Township walls, spaza storefronts, taverns, taxis, airport buses and the shelf itself. Owned, painted by hand, maintained by the community, measured to the till.
Across seven provinces, each one signed with the household, spaza owner or tavern keeper whose wall carries it. Contracts, not handshakes.
The audience our network lives with daily. Every site sits on a high-traffic taxi route near a mall, rank or fuel station, painted on permanent walls.
38% of all South African consumer spending. Brands still plan for the formal 20% and treat the rest as an afterthought. The shoppers noticed.
The country's real prime time. Our in-taxi TV puts you in the passenger's line of sight for a 15-minute ride they cannot skip, scroll past or mute.
Sources: 27four township sector report, UCT, Stats SA, SANTACO ridership, 2025 to 2026.
02 / The Work
Ten years of paint, people and proof.
NikNaks flavour launch
National mural rollout, 1,200 sites, corner by corner
Simba, CRRR-PAH!
204 verified heritage stores nationally
King Korn heritage wall
Vernacular campaign, hand-painted UHD mural
rain 5G, unbox the internet
Telco reach on the street the towers serve
Ricoffy, moments that stir pride
50 years of South Africanness, painted large
Kellogg’s SpazaBrand™ takeover
Street to shelf: storefront, in-store, POSM and merchandising in one store
The owner’s new store
Reinvented with the shopkeeper, not around her
Perfect store, stocked shelf
KasiPOS™ category management to the shelf edge
Designed in 3D first
KasiCreative™ visualisation before a wall is painted
Teddy Tuckshop, Ricoffy
The corner store as landmark
Harpic Hygiene for Her: before
The facility a household started with
After: dignity delivered
Rebuilt, painted and handed back
Purpose pays twice
Campaigns that leave the corner better than they found it
03 / The Model
Every campaign should pay twice. Once for the brand. Once for the corner it lives on.
Community first
We hire, train and buy in the communities we brand in. Sites are contracts with real households, not rented poles.
Excellence, measured
UHD airbrush craft, audited inventory, geo-tagged proof of presence, monthly reports. Infrastructure, not paint jobs.
10% to purpose
A minimum of 10% of net profits funds the Esther Motsiri Foundation: orphaned youth, education access, school shoe drives.
The 2027 ambition
paid into partner households in two years, media money that stays on the street it came from
youth and interns employed, trained and supported through campaigns
sites with free Wi-Fi deployed by 2027
of sites painted, maintained and surveyed by youth hired from the community they stand in
For brands this is not charity on the side. It is why our sites do not get defaced, why landlords renew, and why communities welcome the campaigns we bring, and buy them. Purpose is the moat. See the full purpose story →
04 / Media with Purpose
Harpic Hygiene for Her. Dignity you can build and brand.
With Harpic and the City of Joburg we built and branded women-only sanitation facilities in Kaalfontein, a community still reliant on shared bucket toilets. Then our field teams activated every spaza shop in the area, merchandising, seeding and price-point discipline, so the demand the programme created was met with supply at the shelf.
Built, branded, launched
Women-only facilities, painted and maintained by our teams
In daily use
Running water, safe and secure, Kaalfontein
clinic visits for preventable infections
sales growth across homes in the area
of area spazas activated, merchandised and seeded
a repeatable media-with-purpose model, township by township
Reckitt, Harpic and the City of Johannesburg. Klipfontein View and Kaalfontein, 2022. Full case study →
05 / The Products
Not just media space. Media that becomes part of the market.
Ten products, one ecosystem, designed around how South Africa's mass market moves, shops, connects and buys.
Some of the brands we brought to the corners:
Simba
Reckitt
Tiger Brands
Yummy Snacks
